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The Black Friday offer includes free gratuities for the duration of the voyage for guests who book the Grand Round World Voyage departing in January 2024. The 120-night Grand Round World Voyage aboard the Ambience includes visits to 6 continents and 24 countries including Singapore, Malaysia, Kenya, South Africa, Brazil, and Australia among other destinations. Ambition is for over-18s and aimed at over-50s Brits, offering affordable no-fly cruises mostly in northern Europe.
Ambassador Cruise Line Launches 2025-26 Season - Cruise Industry News
Ambassador Cruise Line Launches 2025-26 Season.
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Cruise Destinations
Browse through our hand-picked selection of sailings, each offering unforgettable journeys to some of the world's most breathtaking destinations and iconic ports of call. Ambassador delivers distinguished cuisine, fascinating voyages on a classic cruise ship, with great entertainment, like-minded guests visiting treasured destinations. The premium value no-fly cruise line where you can enjoy an authentic experience and the warmest welcome at sea. During the Black Friday offer for multi-generational cruises in August 2023, all kids booked can go for just £99 each.
Launch of Ambience and Ambition
It can be quite a busy spot on a sunny day (and when activities are taking place), but the aft has some lovely tucked away spots with lounge chairs and cabanas to get some quiet time. For fee options include Alfresco Grill, Saffron and Sea & Grass (both on Deck 12) and Chef's Table, which offers a speciality gastronomic experience. Ambience is the debut cruise ship from Ambassador Cruise Line, and re-launched in April 2022 with Olympian Sally Gunnell as godmother.
Where does Ambience sail to?
Ambition ship's itinerary program (the inaugural 2023 season) started with the Maiden Voyage from Tilbury on March 4th (2023). The liner's UK homeports are London-Tilbury, Newcastle Port Tyne, Liverpool, Avonmouth-Bristol (Royal Portbury Dock), Falmouth, Dundee Scotland, Belfast Northern Ireland. In May 2022 was announced Ambience ship's "Grand Round the World Cruise" (120-night itinerary roundtrip from Tilbury) as well as the 6x UK homeports for the boat (Newcastle, Liverpool, Avonmouth-Bristol, Falmouth, Dundee, Belfast).
However, while the décor in the lower grade cabins does look a little tired, we were impressed with the space they have (the smallest is 17.7 sqm), as well as the variety of options available to solo cruisers – more on this in our cabins section. Location wise, cabins at the aft of the ship are ideal for quicker access to both the Buckingham Restaurant and the Borough Market. Although saying this, there are three sets of lifts (which have a quirky design, left from its Pacific Dawn days) spread across Ambience, meaning it's pretty easy to manoeuvre your way around. Deck 12 and 14 (there's no Deck 13) serve as the pool and sun deck and during its refit Ambassador Cruise Line upgraded the wooden decks, swimming pool, two hot tubs, and the iconic funnel, which is painted in the line's distinctive purple colour.
Best cruise lines for solo travelers 2024 - The Independent
Best cruise lines for solo travelers 2024.
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Of the 10 passenger decks three are solely for cabins and Deck 4 is for tender embarkations, although the gangway can also be on Deck 5 near Reception. In September 2021 Ambassador announced the "premium coach service" providing nationwide/UK access to Port Tilbury from 80 bus pick-up points in England and Wales. All buses are air-conditioned, with restrooms, media/TV, executive seats. Mobility scooters can be taken onboard, but an adapted cabin would need to be booked and scooters must fit inside the cabin.
Also on Deck 11, there are 14 De Luxe Suites with which include a separate sitting area and a dressing area. Discover the wide range of destinations offered by Ambassador Cruise Line and find an itinerary that is suited to you. From cruises of the British Isles to those visiting faraway lands such as Cuba and the Caribbean, our cruises visit locations all around the world, leaving it up to you to decide where you would like your next adventure to begin. As Britain’s newest cruise line, having only been operating since April this year, we are honoured and so grateful to all our guests and trade partners who voted.

Where does Ambience sail from?
It has discounts for solo travellers, themed cruises including Christmas markets and a partnership with sealife charity ORCA. Ambassador's principal homeport is Tilbury-London, and all itineraries are roundtrips. In April 2022 was announced the Ambition ship's UK homeports - Tilbury, Newcastle Port Tyne, Liverpool, Avonmouth-Bristol, Falmouth, Dundee Scotland, Belfast. For summer 2022 (on MS Ambience) Ambassador launched a kids-sail-free promotion (offering prices as low as GBP 1 per child). The kids sailings also featured circus-themed activities and workshops.
Germany Cruises

Ambassador sails for the British market from eight regional ports with a focus on premium-value. Ambassador Cruise Line’s first ship, Ambience, set sail from Tilbury in April 2022 on an ex-UK no-fly range of voyages. Ambassador’s second ship, Ambition, entered service in May 2023, carrying 1,200 guests in 680 cabins, 10 guest decks. She operates itineraries from London Tilbury but also offers cruises from seven UK regional departure ports including Edinburgh, Newcastle, Dundee, Liverpool, Belfast, Bristol and Falmouth. The deal now is far more appealing for a similar price to what I paid which now includes free parking a saving of £154, up to £100 per cabin onboard spending and the top drinks package so booking late I could have saved around £414.
This includes a complimentary Adventurers Drinks Package with unlimited non-alcoholic drinks. Ambassador Cruise Line Launched its Black Friday offers for guests booking cruises in 2023 and 2024. The cruise line offers departures from seven regional ports across the UK, including London Tilbury, Newcastle Tyne, Dundee, Liverpool, Belfast, Bristol Royal Portbury and Falmouth. The 1,400-passenger ship has 798 cabins, of which there are 14 suites and 36 junior suites.
While they’re not the most modern layouts all have been well refurbished with wood-grain vinyl wall coverings and many have new bathrooms. All have tea and coffee facilities and one or two UK three pin electrical sockets as well as USB ports, a hairdryer and flat TV screen. Most of the lounge bars are on Deck 5 and 6, with the complimentary dining rooms at the back of each deck and entrances to The Palladium theatre at the front, so you can drift from dinner, to a bar and the show all on the same deck.
Ambassador's principal homeport is Tilbury-London, and all itineraries are roundtrips. In February 2023, Ambassador Cruise Line signed a multi-year partnership deal with London Stadium 185 Ltd the operator of the 2012-opened, seat London Stadium owned by E20Stadium LLP). By the deal, the cruise brand is promoted across the stadium’s events calendar - including Premier League Football, Major League Baseball, Athletics and Concerts. The deal was signed by Gordon Nardini (Ambassador's CMO) and Graham Gilmore (London Stadium's CEO). Located on Deck 11, there are 36 Junior Suites with a separate sitting area. Ambassador’s smaller to mid-sized classic cruise ships offer a higher space to guest ratio, making cruising more relaxed and providing guests with reassurance.
Ambassador Ambition’s main dining room is Buckingham Restaurant on Deck 5, a light-filled room which has two dinner sittings. Environmental upgrades make Ambition IMO Tier III compliant and therefore one of the top 10 to 15 per cent environmentally sustainable ships in the world. In March 2024 was appointed Carly Bowkett as the company's BDM/Business Development Manager. Previously employed by Protected Travel Ship (Store Manager), she manages Ambassador's trade sales in Scotland, England and Northern Ireland, reporting directly to Karen Cameron (Divisional Sales Manager).
Our commitment to sustainability not only enhances your travel experience but also supports the future of responsible travel through onboard improvements and charitable partnerships. Booked the River Seine cruise with Ambassador as it was Honfleur and Rouen 2 places I've longed to visit. The price for Outside cabin was amazing with £25 onboard credit included. Booking on their website is easy and fast and you can check to see what cabins are available in chosen category.
Lupino’s is £14.95 and offers a meze-like starter of six dishes, a choice of four main dishes, then a trilogy of three taster deserts. Saffron, at £16.95, also has a set meal where you just choose your main course, while Chef’s Table costs £89 and has 10 courses with wine. Alfresco Pizza Grill is a semi-covered area on the pool deck and is open for lunch and again from 3-6pm, which is handy if you’ve been off ship. The more intimate Holyrood Restaurant at the back of Deck 6 has a more sophisticated décor, two sittings and is mostly for suite guests. There are six dining options, plus a paid-for ice cream kiosk on the pool deck when the weather’s hot.
I contacted guest services about this and I was offered a cabin upgrade but what was given would not have been a cabin I would have picked. “With amazing entertainment, outstanding cuisine and exceptional service a feature of our cruises, we pride ourselves on offering our guests an authentic sailing experience that goes above and beyond their expectations. Since operations started in spring 2022, more than 100,000 guests have enjoyed a premium value, no-fly cruise with Ambassador. With an average NPS score of 84, our guests rate their Ambassador experience highly, which is why 94 percent say that they would recommend us to their friends and family. Enjoy a premium value no-fly cruise that promises an authentic experience and the warmest welcome at sea.